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The amazing web site of Shakespeare's Sonnets. The South Sea Bubble, by Hogarth.

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William Hogarth 1697 - 1764.

 
 The South Sea Bubble - an Allegory,  c. 1721, possibly later.    

The South Sea Bubble is the name given to a financial scandal of 1720, in which many people in Britain were totally ruined, aristocrats and middle class in equal measure.  It is similar in many ways to the dot.com boom of our own times, or the more recent sub-prime mortgage fiasco, but it was relatively more disastrous in its consequences in that many innocent people were bankrupted and a large proportion of the population were affected.  Even those who had not speculated at all, but who had money in banks which folded as a result of investment in the company, were ruined.  So it was not entirely a question of natural justice, by which the greedy were punished, for many who had stood aloof from the frenzy lost all their savings through no fault of their own,  
The Company was formed in 1711, but it was not until 1720, when it proposed to take over government debt, and redeem it by the supposedly fantastic profits to be made from the monopoly trade from South America, that interest and speculation took hold.  In a few months the shares climbed from £100 in May 1720 to over £1000 in August.  The shares then collapsed disastrously in September, bankrupting thousands.  
The company grossly overestimated the benefits of the South America trade, which after the end of the war against Spain turned out to be very minimal.   There was no hope of repaying the money which had been invested in the company.  However the government of the time was also involved in the scandal and gave credence to the company.  It thought that the scheme was sound and that by selling off government debt it could free itself from an onerous burden.  The reality was, as we can see with hindsight, that the prospects of trade with South America were very limited and were severely curtailed by Spanish interests, but this did not deter investors of the time, who borrowed money to buy inflated shares.  They then could not repay their debt when the crash came.   It is not known if Hogarth himself invested in the scheme.  
The print itself is quite difficult to interpret.  In one corner a priest, a rabbi and a puritan are gambling, while trade in the opposite corner lies dying.  This perhaps suggest that the churches were indifferent to the disaster, or were implicated in it.  The devil on a balcony is cutting up Fortune and throwing pieces of his flesh to the multitude below.  There is a whirligig or roundabout on which daredevils or the speculators are willing to ride.  On the left a queue of hopefuls lines up for a raffle of husbands with lottery fortunes.  In the foreground a figure, perhaps honesty, is being broken on the wheel.  My text of circa 1880 says " In the foreground a wretch is being broken on the wheel, perhaps a reminiscence of Count Horn in Paris.  (See Count Horn for details.)  L. H. a ruffian is scourging a poor fellow who is turning up his great toes in agony.  These are designed to represent Honour and Honesty punished by Selfishness and Villainy."  This source also states that "The figure of the Demon hacking at Fortune, and the lame swash-buckler, half baboon, half-imp, that keeps guard over the flagellated man, are copied pretty literally from Callot - an eminent French artist, distinguished and indeed martyrised for his devotion to heraldry."  However I have not been able to verify these references, or to identify L. H.    
In so far as this is a lesson for our own times, plus ça change, plus c'est la même chose.  


The South Sea Bubble

  William Hogarth

British Artist and Engraver

The South Sea Bubble - an Allegory.  

Engraving, published  circa 1721
 
 



The South Sea Bubble



Source:  Hogarth's Works published by J. Dicks, 313 The Strand, London.  Circa 1880.  


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The South Sea Bubble


 The South Sea Bubble - an Allegory

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